FOR FINANCIAL ADVISORS

Predict the next $8M Money-in-Motion event 18 months before the money moves. And pay 80% less to close them.

You are paying $694 per lead. You are closing one in nine.

SmartAsset sells your lead to two other advisors the moment you receive it. The race-to-contact model was never designed to help you win. It was designed to generate revenue for SmartAsset.

HenryFi is built differently. One advisor per professional. A $1,250 fee you pay only after the match is accepted.

See how the math worksApply to the network
6,200+ advisors appliedAverage time to first match: 18 days$0 upfront
The household behind the packet

What Jump ingests, beat by beat.

Not a form fill: a Monte Carlo-backed actuarial timeline for a Lehi household, with the secondary sale dated, sized and explained. Tap the $2.5M beat to read the brief the agenda was written from.

Household Brief HH-5208 · VP of Sales, Series D Enterprise SaaS · Lehi, UTLive model
K. T. · HH-5208·Lehi, UT
Trigger now: $2.5M secondary sale · closes in 34 days
Horizon 2062
Trajectory · observed and forecastSwipe the timeline. Tap a beat.
$10M THRESHOLDMOMENTUM ▲ATTENTION ▼SERIES D SAASPEAK EARNING YEARS'26'27'28'29'31'33'35'37'39'41'41+'12'18OBSERVEDQUARTERSYEARSNOWGraduated University of Utahage 22 · 2012First Enterprise Sales Roleage 24 · 2014Joined Series D SaaS, Lehiage 31 · 2021$2.5M Secondary Saleage 36 · 2026 · 92%Park City Second Homeage 40 · 2030 · 64%First Childage 44 · 2034 · 58%Peak Earning Yearsage 48 · 2038 · 76%Cross $10Mage 51 · 2041 · 70%Generational Wealth Transferage 72 · 2062 · 60%
Joy & GrowthFinancial ComplexityActuarial & LegacyStress & UrgencyObservedForecast
Advisor Override · Live Co-Piloting

The engine dates each beat from the data. The advisor corrects it with what the client said in the room.

Financial Complexity2026 · age 36 · 92% likely

$2.5M Secondary Sale

10,000 simulated paths
Actuarial probability
92%
Life tables plus cohort priors
Year-3 cash flow
+$260K
Median change, Monte Carlo
Chance of $10M by 54
81%
Conditional on this event
Net worth at the event
$3.20M
Median of the simulated paths
What the advisor reads
A $2.5M secondary sale at a Lehi, Utah Series D company, approved through the company’s right of first refusal and closing in 34 days. ISO lots exercised more than a year ago, and granted more than two, sell at long-term rates; anything newer is a disqualifying disposition taxed as ordinary income, so the lot order decides the bill. Federal 20% plus the 3.8% net investment income tax and Utah’s flat income tax apply, with nothing withheld at closing: the estimated payment belongs in the same quarter. Unvested double-trigger RSUs stay out of the sale and keep vesting on schedule.
Net worth fan · P10 to P902026 to 2050
$0M$10M$20M$10M PLATFORM THRESHOLD$2.5M SECONDARY SALE2026203020342038204220462050

Illustrative household, names masked. Probabilities come from life tables and cohort priors, dollar figures from 10,000 simulated paths. Tax lines describe general rules, not advice for any person.

THE TRUE COST

The SmartAsset math your P&L does not show you.

Adjust your current lead volume to see what you are actually paying per closed client.

6leads/mo
SmartAssetShared lead
Monthly spend$4,164
Annual spend$49,968
Advisors sharing each lead3
Your actual close rate(33% industry ÷ 3 advisors)11%
Clients acquired per year8
True CAC$6,246

per closed client, annually

HenryFiExclusive match
Upfront commitment$0
Fee per accepted match$1,250
Advisors sharing each match1 (you)
Close rate (exclusive intent)50%
Clients acquired per year24
True CAC$1,250

per closed client, success fee only

You pay 80% less per closed client with HenryFi.

That is $119,904 in effective savings per year at this lead volume.

And you pay $0 until a match is accepted.

How it works · the engine

Four ways we find them. One place they go: you.

Here, Exit, Now and Yield are the four passes that catch a household at a relocation, an exit, a vest or a company event. Routed is the outcome: one household to one advisor, with the brief loaded before the first meeting. You set the territory and the floor.

H
Here
E
Exit
N
Now
R
Routed
Y
Yield
Four ways we find them. One place they go.
HHere
1
Relocated into Boston. The money moved with them.
<1% of file
EExit
15
Alumni of a Money-in-Motion employer. The equity already turned to cash.
3% of file
NNow
466
Active at a Boston equity employer. The vest is the trigger.
83% of file
YYield
79
Company Money-in-Motion event: acquisition close, IPO, or lockup expiry.
14% of file
RRouted
1 : 1
One household to one advisor, exclusively, with the 77-field brief loaded before the first meeting.
Salesforce record, Teams or Slack post, or the CRM the firm already uses

Example: the Boston file, built September 14, 2026. Names masked.

HenryFi Portal · Routing Calibration
02116 · 25 mi
Territory
Calibrate Territory

Center and radius the node treats as home turf. Households inside rank first.

City or ZIP
02116· Boston, MA
02116 · Boston02139 · Cambridge02481 · Wellesley
Radius25 mi
5 mi25 mi50 mi100 mi
25 MI50 MI10 MI
Zone active · 11823 Money-in-Motion signals
Routed, in range Boston file, in range Outside boundary
FloorMinimum AUM floor?
$3M+ AUM$1.5M+ incomeEither clears
In range · 2 routed561 Boston-file professionals inside the boundary
P. R. · $1.1M RSU Vesting Cliff · 41 daysCambridge, MA · 3 mi
M. O. · $18M Business Exit · Q4 closeBoston, MA · 1 mi

Territory changes ranking only. Nothing outside the floor is ever routed.

Apply territory

YOUR EXPERIENCE

A different kind of introduction.

One professional, exclusively yours

You receive one match at a time. The professional has already been vetted against your specialty, location, and client profile. There is no race to the phone.

High intent at the moment of change

HenryFi identifies professionals at the moment of a major life event: IPO, equity vest, relocation, income milestone. The conversation has context before it begins.

Success fee only. Zero upfront.

You pay $1,250 after a match is accepted. No monthly subscription. No advance commitment. If a match does not convert, we rematch at no additional cost.

Seattle: 2 exclusive advisor spots remaining this quarter

Your first exclusive match, guaranteed.

We are selective about the advisors we onboard. If you are accepted into the HenryFi network, your first match comes with a full satisfaction guarantee. If the professional is not the right fit, we rematch at no additional cost.

There is no monthly subscription. No retainer. No commitment that locks you in before you have seen a single result.

✓

No upfront fee

Pay $1,250 per accepted match only

✓

Satisfaction guarantee

Free rematch if the first fit is wrong

✓

Exclusive matching

We never send the same professional to two advisors

Apply to the HenryFi advisor networkBook a 15-minute overview call

ADVISOR FEEDBACK

From advisors who switched.

“

I was closing one SmartAsset lead in eight. My first HenryFi match converted in three weeks.

Independent RIA, Austin TX

“

The professional had already done her research before we spoke. It felt like a warm referral, not a cold lead.

Fee-only planner, Seattle WA

“

The exclusive model changes everything. There is no race. The call is an introduction, not a pitch.

CFP, New York NY