HenryFi
INVESTOR DEMO · CONFIDENTIAL247 advisors waitlisted
Exit
HENRY profile:

Our singular focus

We are Credit Karma for the mass affluent — own the wealth intelligence layer for 15M HENRYs, monetize through the advisor & institutional lead gen marketplace. $7.1B exit blueprint. Same playbook. Bigger market.

01
Screen 1 of 7 — Client side

You earn $340K. You feel broke. You're not alone.

30 million Americans are in this gap — income above $200K, wealth below where it should be. Every consumer fintech is built for $50K. Every wealth manager wants $5M. HENRYs have neither. We built the first product specifically for the gap.

~13M

US HENRY households

$21T

mass affluent AUM

$285K

avg HENRY income

  • RSU & equity vesting tracker with real-time tax impact
  • Net worth dashboard across all accounts — updated daily
  • Stress Lab: model layoff + market crash scenarios simultaneously
  • HENRY AI with full financial context — not generic chatbot advice
  • Alternative investment readiness score — know when you're ready for VC, then PE, then hedge fund access¹

¹ Qualified purchaser: $5M+ in investments (Investment Company Act §3(c)(7)). Accredited-investor floor (RIA tier): $1M net worth ex-primary residence, or $200K / $300K joint income. Same legal framework applies across VC, PE, and HF; practical net-worth bars differ (top hedge funds typically $25M+ or institutional-only).

Open live dashboard
Senior SWE · San Francisco

Household net worth

$714,200

+$84K this year

Goals

Home down payment68%
RSU tax reserve45%
Emergency fund91%

Alt Investment Readiness Score

7.8/10

Emergency fund ✓ · Debt ratio optimized ✓ · Ready for VC / PE access

HENRY AI

"Your Q3 RSU vest is $180K. Given your 37% marginal rate, I recommend setting aside $67K now and selling 40% to diversify. Want me to model the after-tax scenarios?"

Third-party market validation2026 Schwab RIA Benchmarking Survey · 1,236 RIAs · firms with $250M or more in assets · July 2026

Referrals are the number one priority. Most firms still do not have a program.

The top-ranked priority is referrals, referral programs demonstrably work, and most firms do not have one. HenryFi is that program delivered as infrastructure, with the household routed exclusively to a single advisor.

#1
Client referrals are the top-ranked focus for advisory firms in 2026
Referrals were the most frequently identified priority across the surveyed firms.
1.6x
More new client assets at firms that run a referral plan
Firms with an existing client referral plan generated 1.6 times the new client assets of firms without one.
44%
Of firms with $250M or more actually have a referral plan
The majority of the segment has no referral program at all. Only 30 percent have a documented centers of influence plan.
<2%
Organic growth across RIAs and independent broker dealers
The growth problem the priority ranking is responding to.

“Organic growth is a perennial top focus area for firms.”

Lisa Salvi, Schwab Advisor Services, reported in WealthManagement.com, July 2026
Anonymous analytics only — no cookies